Revealed: Top Two Google Ranking Factors
Last Update: Monday, July 30, 2007.
In this article I reveal what I believe are the two most important ranking factors used by Google.
My findings are as a result of my ongoing optimization experiments of my network of web sites on Google.
The top two Google ranking factors are:
PageRank
Incoming Text Link Keywords
I'll explain each in more detail and what you MUST do to maximize the effectiveness of each element.
1. PageRank
PageRank is determined by the number and quality of links to a page. Both the quantity and quality of text links are important. Always try to get links from web pages with a PageRank rating of at least four.
Concentrate on getting as many different quality sites as possible to link to one page on your site, usually your home page. Do not spread the links to different pages. This will maximize the PageRank of your main page, plus those of the subpages.
2. Incoming Text Link Keywords
ALWAYS provide text links for linking to your site. Avoid image links.
Google does index image links, but without any text for it to index, it won't help your link popularity rating for your important keywords.
In addition:
Include the most important keyword phrase in the text link, using the EXACT spelling.
Do not pluralize the keyword phrase, if people usually search the singular version of the phrase. And vice versa.
Avoid excess words, where possible.
The linked to page MUST have the text link keywords in the body of the page, otherwise Google will discount the page.
Include the text link keywords within the title tag of the linked to page. It is possible for a page without the text link keywords in the title tag to get top rankings. But I have discovered that around 80% of top 10 rankings have the text link keywords in the title tag, so always include it.
Well, there you have it. Those are what I consider the two most important ranking factors used by Google. Other factors are considered by Google, but their importance pales in comparison to the two I have discussed in this article.
Follow these tips whenever you optimize your web pages and they will quickly shoot up the Google rankings.
Friday, April 3, 2009
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Electronic products. If you are serious about making money online, consider selling a downloadable electronic product. The beauty of electronic products is once they're created, you can make money online selling them over and over, without any additional cost to you! Consider writing an eBook on a subject you have unique knowledge on (and EVERYONE has something they're good at!) and make money online marketing your eBook to a niche market.
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Physical products. Selling a physical product online will cost you a bit more up-front, but if you want to make money online, you might want to try it. Make sure there is DEMAND for your product before you start sourcing it by doing keyword research. If the research tells you there's a market, go for it!
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If you're curious about how to make money online, you've come to the right place! Here at the Internet Marketing Center, we've been teaching people how to make money online for over a decade. Our students have built and grown profitable Internet business with little or no up-front investment and thousands of them now make money online with very little effort.
There are lots of ways to make money online -- here are some ideas to get you started.
Affiliate products. As an affiliate, you sell someone else's product for a percentage of the sale, and they take care of the rest. It's a risk-free way to make money online, because all you have to do is sell the product -- you don't have to worry about stocking, shipping or anything else.
Sell a service. The Internet is the ideal place to make money online by selling a service. Whether you deliver your service locally or via the Internet, you can easily make money online selling your service. Think of what you're good at, and then build a simple website to sell your service.
Electronic products. If you are serious about making money online, consider selling a downloadable electronic product. The beauty of electronic products is once they're created, you can make money online selling them over and over, without any additional cost to you! Consider writing an eBook on a subject you have unique knowledge on (and EVERYONE has something they're good at!) and make money online marketing your eBook to a niche market.
What Else Can I Sell to Make Money Online?
Paid subscriptions and memberships. If you've got your finger on the pulse of an industry that changes often, or access to exclusive information not available anywhere else, you can make money online selling a paid subscription to a newsletter. Or, if you have the ability to bring together people who have mutual interests, consider a membership site to make money online.
Physical products. Selling a physical product online will cost you a bit more up-front, but if you want to make money online, you might want to try it. Make sure there is DEMAND for your product before you start sourcing it by doing keyword research. If the research tells you there's a market, go for it!
Is It Really That Easy to Make Money Online?
If you follow the Internet Marketing Center's proven tips and strategies for making money online, you will quickly discover just how easy it - and we've got thousands of success stories to prove it. To learn more about making money online sign up for our FREE "Marketing Tips Report" newsletter.
Every two weeks, we'll email you the latest strategies, test results and online marketing advice. You'll also have access to thousands of articles, all FREE, to help you jumpstart your new business and start making money online.
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